Brooks and Brooks X


By Elena Doukas

Brooks was the second frame we ever designed, so creating a tenth anniversary edition was a no-brainer. We think of it as a classic, everyman look, because of its origins as the standard issue American GI frame. The original versions were boxy, included heavy metals like nickel and silver, and had a wide bridge meant to fit specifically male faces. They weren’t exactly touted for their handsome qualities. Troops often referred to them as BCGs (“birth control glasses”).

Vintage-GI-Frames

But in the same way John Lennon took the notoriously un-sexy British Health Care System metal frames and made them hip, the GI frame got some much needed support from cool guys in all corners of culture: Sammy Davis Jr. leant the look a dose of tuxedo’d, Rat Pack glamour, and Bernie Sanders, who stayed loyal to a similar style frame for twenty or thirty years, made it a standard in DC circles.

Vintage-Frames

Back in 2010, when heritage menswear was popping, and photos of soldiers in fatigues with high-and-tight haircuts, and suited, Mad Men-era execs were on every designer’s mood-board, the tailored Brooks quickly became a best seller for us. It was the go-to frame for the guy who read GQ and Esquire, scrolled blogs, and geeked out on vintage Red Wings and selvage denim.

Sea Grey
Olive Tortoise
Matte True Demi
Matte Black
Brandy Tortoise
Matte Grey
Matte Tortoise
Matte Espresso
BROOKS
€290
SHOP THIS STYLE
LLG
LLG
Kodiak Tortoise
Kodiak Tortoise
Champagne
Champagne
Matte Black
Matte Black
Matte Brandy Tort
Matte Brandy Tort
Butterscotch
Butterscotch
BROOKS X SUN
€335
SHOP THIS STYLE

For the Brooks X, we went back to the frame’s origins — a slightly thicker, bolder style that still retains all the versatility of the original design. We think it’s a fitting homage to the utilitarian frame that has become our Wayfarer — the timeless, bookish style that gets blessed by generation after generation of style-conscious guys.

SHOP THIS STORY

Sea Grey
Olive Tortoise
Matte True Demi
Matte Black
Brandy Tortoise
Matte Grey
Matte Tortoise
Matte Espresso

BROOKS

€290

€290 $465 425CHF

LLG
LLG
Kodiak Tortoise
Kodiak Tortoise
Champagne
Champagne
Matte Black
Matte Black
Matte Brandy Tort
Matte Brandy Tort
Butterscotch
Butterscotch

BROOKS X SUN

€335

€335 $575 500CHF


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