Last week we had our launch party for the Amelie Pichard collaboration in Paris, which was a huge success. About 16 months ago, one of our great accounts in Paris, (the name of the store is Milan Lunetier, named after the owner Milan) introduced us to his customer Amelie, who was looking for a partner to help make sunglasses with. Being that Amelie is completely obsessed with California and many of the same things we were, it was the perfect fit. We quickly fell in love her whole vibe as well. You can read more about it in the latest edition of Spectacle magazine, where we did a home visit with Amelie Pichard herself. Anyway, for now, check out some images from last week's event.
The collaboration is now online here.
Photos: Olivier Foeller